Wednesday, 30 May 2018

NOLLYWOOD ACTOR, KIKI OMEILI - "THIS NEW AGE COMES WITH BREAKING NEW BOUNDARIES"

Nollywood Actor, Kiki Omeili hasn't slowed down one bit as she continues to make a mark in both film and television. This image shot by Jimmy Lawanson Studios which is also used to mark her birthday feels so Queening and her personae on and off screen truly reflects that.
In a recent chat with her, she says "This new age for me brings with it the decision to break boundaries and do more than just be an actor. I am taking steps to put out content that reflects who I am and the knowledge that I have".




Saturday, 26 May 2018

NOLLYWOOD ACTOR, AARON SUNDAY-"BEING 30 OPENS UP A DIFFERENT COMPETITION "

The Nigerian film industry popularly known as Nollywood is growing daily with numerous male and female talents emerging while the veterans are also fighting hard to remain relevant. One of those actors who is constantly evolving and growing is Aaron Sunday. Aaron who recently clocked 30 says this age has opened up an opportunity to a different market in Nollywood as television and film producers have been desiring a taste of his craft in their productions.

In a recent chat with the multi talented Actor who happens to be a model and voice over artiste as well, being 30 has made him grown in terms of maturity and personality and this has rubbed off productively on his acting career. As we sat in a bar having a drink, I began to ponder if this new age will bring some level of competition but he bodly states that he is not threatened in the industry. He says "one thing that will continue to stand me out is my voice and body as I work out daily to keep shape".

A new age definitely comes with a different level of production and being on Forbidden is a huge opportunity because it is produced by Africa Magic for Mnet, Aaron says and smiles about this production being a good paying job. He is working with the likes of Theresa Edem, Kunle Remi, Tina Mba, Nobert Young and Toni Tones. He also talked about other drama series like Gina and Friends by Paul Igwe, Second Season of Crack in The Wall, Twisted Singles amongst others. Aside drama, Aaron is also starring in a few films.


Sunday, 13 May 2018

MR STRENGTH IDEAL NIGERIA 2018-"I AM COMPLICATED AND COOL AT THE SAME TIME"

When you meet Ahmad Tijani, he can be intimidating due to his built but there's more to this Nigerian who continues to build an empire beyond his body. Fondly called TJ, he is the chief executive of Total Fitness Service but that sounds very official right. He is a fitness instructor that has continued to provide worthy fitness life to numerous clients across the city of Lagos.

My interaction with Tijani was quite an interesting one because he is well spoken, intelligently answering questions and i had to ask what he studied at the university? He studied Social Studies education at the prestigious Obafemi Awolowo University, Ile Ife which means he is technically a teacher but this time a fitness teacher. The certificate of study might be in his file at home but the social part of him is very important to him and that led him to further explore other avenues of doing more than just fitness. Tijani decided to be a part of the 2018 edition of Mr Ideal Nigeria as Mr Ideal Sokoto.

Tijani did not emerge as an overall winner but he did prove his worth as  a Fitness instructor by emerging as Mr Strength Ideal Nigeria 2018. Now that the highly talked about pageant is over, Tijani is capitalizing on that success to launch a clothing line, modelling, educating and inspiring more people about fitness via a vlog amongst other things. He also dropped a hint about taking over Nollywood and am sure producers will definitely find somewhere to fix a very eloquent fitness instructor.
Tijani is not in competition with anyone . He says he can do runway modelling but not look his best but he certainly can and will kill a commercial shoot. Not everyone can do what I can do, he adds. Before TJ moved to Lagos from Kano in 2014, he was involved in school plays but fitness will always be his number one amongst the numerous things he can do.

He says fitness business is financially rewarding especially when you have the right set of clients. You also have to be professional as an instructor, you have to be on time, precise and simple because after a while, that client becomes your friend. Because of his compassionate nature, Tijani intends getting extra hands and give them opportunities to take on his clients which can be described as a way to give back to society or perhaps give other young people opportunities to be a fitness instructor just like him.

Tijani is popularly known for his Tyre Flip Challenge which is about testing strength, courage and perseverance. Going into the third edition, Tijani keys with media organizations in showasing this to the world and interestingly, he intends having a celebrity edition of the Tyre Flip Challenge.
Tijani might have trained in marshal arts for about 4 years and appears like the bouncer you meet at that event but he is simply like every regular human with love for music, cartoons and he is very passionate about his country. He wants a transparent government and a nation loving one another.

Before I ended my chat with him, I had to ask for one name that seemed like a mentor and Frank Oshodi came out of his mouth immediately; he says Frank took him like a brother, linked him with clients and financial support. Today, Tijani is on the verge of building a brand we will come to reckon with.

Saturday, 12 May 2018

WHY LARA AND THE BEAT IS AN AWARD WINNING PRODUCTION

When my boss called me to do some press work on this production, I had no idea what it will entail until i got to one of the locations at Victoria Island, Lagos. I knew I was going to see actors doing their thing but I wasn't expecting to see a truckload filled with hi-tech equipment and lots of technical people including foreigners, simply put "Oyinbo". Lara and the beat is star studded like most sweet Nollywood movies but there is a lot of work going into interpreting the story.

I think we had more than 10 takes shooting just a paparazzi scene. I know right! The Director, Tosin Coker ensured he got the right interpretation of that scene. By the way, Tosin Coker is an Los Angeles based Director who happens to be the Chief Executive of Skylar Pictures. He joined the experienced media practitioner, Biola Alabi in this collaborative effort. They shot on water, land and literally went above and beyond to interpret every nuance on the script.
Biola Alabi works with an amazing producer, Tolu Olusoga who ensured all hands were on deck to bring out the best in this film. The technical production behind this picture is well planned and used to interpret the story. Now, the music will blow you away and thanks to the creative and experienced Ty Mix who worked with an array of talents including lead cast, Seyi Shay and Vector in balancing music and character interpretation.
The team work displayed in this production is absolutely impressive. If you do not know most of the cast, you might take them for crew members as they were totally involved beyond their mission as role players and the production team took their time in ensuring good interpretation from
Script to picture. The fashion in Lara and the beat is simply edgy, bold, urban and very African.
 I believe Biola Alabi Media had much improvement from their last feature, Banana island ghost which was allegedly tacky from some reviews but we cannot take away the technical quality of that film. A lot of money went into that production just like Lara and the beat. Biola Alabi knows about putting the best into a production and she ensured they got the right support for this film and that is why impressive and intelligent questions were being asked at the press conference by Journalists. The responses given proved that lots of research went into this production.
Lara and the beat celebrates the uniqueness of Lagos in a very strategic way. A way that makes you value your environment and appreciate the level of development going on despite a few shortcomings but this is why film culture should be applauded for bringing to light the city and selling it to the world.

Lara and the beat should be applauded for joining forces with the Internal Revenue Service in educating and enlightening the public in this film. This project is more than fashion, music, culture. It is also about knowing your civic duties, tax laws and all that.
Without sentiments, Seyi Shay must be applauded for her role in this film. She is a great artiste and submitting herself to Lara was simply a bold step as movie and tv producers might start considering her for subsequent roles when they get to see this film.

Monday, 5 March 2018

COZ 3, THE FUTURE OF FASHION IN NAIJA.

After following the Coz brand for a while, I decided to find out more about it's story and it is an inspiring tale that every Nigerian youth can tap into. At 20, some young people do not have an idea about where they are headed even when certain opportunities avail them but for Oreoluwa Osoba, he commenced the journey of adding style to travel bags, office bags, cross bags, suede back packs and more with the brand name Coz.The Coz journey started while Ore was at his final year studying Computer Science at the North American University, Cotonou, Republic of Benin with a 100,000 Naira he had saved. Ore was called several names by his father but he never gave up on that dream.

Ore Osoba is a first class graduate with a creative flair in the business of style and his love for fashion led him to creating jean bags before moving to leather bags but this was a vision his father never believed. He says ''I was labelled a bad child for believing in my dreams but that didn't stop me. I always tell people your parents don't know everything, only God does''. It is very obvious this creative brain behind Coz is a man after God's heart; And that God passion has driven his marketing strategy for his brand. Infact, Coz has the best customers and they never stop pleasing them. This brand is not just about fashion, It's about youth empowerment. Ore adds ''I want people to see Coz and believe they can do anything no matter how young they are''.

 It seemed like Ore was wasting a time of his life and youth but his sister, Busayo kept pushing and believing. She was also supportive financially and spiritually. All of that crazy journey has yielded so much for the brand. Coz can boast of two collections with a third on the way. There are customers across 16 countries which include United States, United Kingdom, Ghana, South Africa, France, China and so on. Coz has also grabbed Nigerian brand of the year award and named among the top 10 leather brands in Africa with a business show room at Lekki, Lagos. Ore says prayer and hardwork is the key and that can be observed in his daily work routine because It is from one meeting to another creating strategies on growing the brand from one level to another. He adds ''believe in yourself and believe you can do anything''.

Aside the brand, Ore has won awards; Entrepreneur of the year, he has been called the future of fashion in Nigeria and named one of the most influential youths in Nigeria. I had to ask what marketing steps are being taken to push the brand in today's competitive market and I wasn't surprised to hear about social media adverts, showcasing at fashion shows, advertising in fashion magazines and blogs, and most importantly, making the price affordable and that has kept growing customers. Coz is simply an ideal brand to compliment your swagger as an everyday worker who works hard but still very fashionable and even children are not left out of the train.

It's been three years Ore started Coz and they are set to reveal a new collection themed after the third year of existence; the collection will represent strength and growth, It has a bag for everyone from the cool children to the office guys. The collection will play with colors especially from the signature tan brown to more bright colors. Ore described this collection has the hardest so far to design because of some personal challenges he was going through while creating the collection. Pressure strolled in and he was unable to design for a while but with his faith in God and the support of friends and family, he was able to pull through and get back to Coz 3.

Ore is very optimistic about the new collection because it speaks for itself, from the leather to the design. he added ''I'm sure the Coz army would see how much work was put into it''. The sleepless nights creating such a great brand comes would need some relaxation and music is definitely one of the keys because he likes to envision and music takes him to that place with music stars like Asa, Rihanna and Adele. Being the easy going man, Ore loves a calm environment to also relax and ofcourse food. Ore says he will not stop engaging his customers and that is an ideal marketing strategy any day any time.