According to Pando Daily’s, Sarah Lacy, last year Iroko did eight million YouTube streams a month, with a $1 million revenue run-rate. But since then, his traffic has soared, but the relationship with Youtube has soured. In Njoku’s view, YouTube has become so maniacal about pleasing Hollywood and doing original, high-level US-centric programming that they just didn’t care about what someone like Iroko was doing.
Earlier this year, Njoku decided to close his YouTube channel that was generating millions in revenue in an attempt to build something even bigger. He’s in the process of migrating users and content now, so his YouTube content will still be available for a bit longer.
Mr. Njoku holds a BSc, Chemistry from The University of Manchester, University of Manchester - Manchester Business School, 2002 – 2005.