Saturday, 4 October 2014

THE NIGERIAN MEDIA SHOULD BE HELD RESPONSIBLE FOR MTV AFRICA'S RATING...

Now that a seed has germinated and bearing fruits, words are flying about how Music Television Africa represents us but have we forgotten what we have sowed over the years...The most pathetic of all are the OAP's we have around these days, some of them think of these musicals as old school and give more hype and attention to some Agric-Artistes who should still be recognised as Up and Coming...they are responsible for everything happening.

With all due respect, what is Lagos Party, Kini Big Deal or Do Me doing on that list if not because Its a who-knows-who industry and am not trying to discredit the hardwork and professionalism of Bankole Wellington but the same media guys are friends and acquaintances of the giant Television network in question..Also, what on earth is Skelewu doing on that list if not because of the level of hype being given to the song back in Nigeria..Yes, It is a feel good song that makes you dance but It can never stand an inch close to the vibe I get when I hear the sound of Sir Shina Peters..We should credit ourselves before we discredit our nation in the eyes of the world please!...

Perhaps, we also need to clarify from MTV, the precise era they are talking about before we make our conclusions but nonetheless, It is a slap to the Nigerian Media and not to MTV because It is what they see and are being fed always...check out our top playlist back home and get a clue of what am talking about.

How have we helped these old generational artistes to stay on top of their game..? How well do we interview them, invite them for shows, play their songs or use them as brand ambassadors? Rather, we eat and drink under the hands of some financially independent people who suddenly realised that their nation would be a better place to start their career...I am not saying the young should not grow and at the same time, the old should not wither away so fast...African Queen is simply the most worthy of that list and I do not accept that two of Davido's track should be on the same platform with a super multi award winner like Tubaba...Never!

I will love to scold MTV too but honestly, I do not have an idea how this rating came about..perhaps, They are referring to contemporary times but again, where is Oruka by Sunny Neji, Ras Kimono, Oliver De Coque amongst others...Our bloggers, On Air Personnels, Print and broadcast Journalists and brand managers need to look more beyond the present day music..Infact, those songs back then hold more of our good nature and values as Nigerians..these days, we are blinded by creativity. A shocking track on that list was Safe by M.I..How many of us can just wake up and start singing that track, take away your likeability of the Rapper behind the track but when you think of Great Afrobeat Legend, Fela...every track comes to you and you can relate with them...

By the way, Is MTV Africa saying no female act can make that list, where is Ijoya by Weird MC..Are you kidding me people? I think some politics actually played out here..seems more like a clique ruling the industry...Above all, some people have laid a foundation before these babies started crawling and so, the media needs to understand that..I understand that we want to feel young, happy and hip but please we all know how good music truly sounds and feel when played...