Sunday, 3 January 2016

POST HEADIES 2015; AN OVERRATED MUSIC INDUSTRY...?

The Headies is over...Hyundai gets more famous, even Nollywood Actor, Deyemi Okanlawon produced a personal skit commercial for the brand, some people got engaged, baby bumps, Denrele's awkward dance moves and many more...Olamide has apologized but again, Is this Music industry really what it looks like. The sky is big enough for everyone is an everyday slogan used by all but this industry seems overrated from the look of things...

Several analyses have been made regarding this feud...If Lil Kesh was that huge in the year under review, how come his label couldn't provide him a car...and the same logic applies to Korede Bello and Ricardo...It seems their bosses are doing well financially if they can boast about providing for their children on live television...why the outburst about a car and like a friend will say, awards do not really validate the success of an artiste.

What really defines a successful act in Nigeria...? We cannot really point a finger at our own Grammy Awards...So many awards come along with a tag price and the media feeds on that and start hyping a one tracker artiste who suddenly becomes a star overnight...and leave aside those genuine and gifted talent who do not have some money to throw around...How about endorsement deals...What is the real deal behind these deals because It seems like the brands are the ones doing the so called artistes a favor...the artiste should be the one doing the brands a favor, therefore, what they see is what they get...

How many people really purchase musical discs of these artistes in the age of online and several download options...I would not want to put everybody in the same wagon and ridicule their career but really, Is the music market moving business in Nigeria...the cars, houses, trips, wardrobe and all that flashy life, Is it all about these music...? Then, that drama was unnecessary.

It seems like everyone is just doing their thing...No control or regulations...Money is the order of the day and that alone controls the hype level...and the media watchdog has already been bought over...So you see situations where a new artiste today is regarded as a superstar musician...our adjectives are wrongly used...Di'Ja for instance is simply an upcoming act and not a superstar...when the wrong adjectives are used, ego is being fed and you know what happens after...

On a lighter note, that controversial award should have simply gone to Kiss Daniel...Woju...It was a recording with a contemporary tone of how love plays...everybody was singing...It was easy breezy to flow with...We are also waiting for an apology from Don Jazzy.