Sunday, 22 May 2016

ENDORSEMENT DEALS ON THE INCREASE AMIDST A LOW STANDARD OF LIVING IN NAIJA.

I do not know if am wrong to say that Nigeria is quite a capitalist nation because the rich is getting richer and the poor...hmmm. Ok! Yes, we are blessed and talented, and the world knows that...It is great when talents are recognized, supported and used as ambassadors to market goods and services all to make profit...From Telecom, banking, industries, government agencies to politics; Nigerian celebrities have flooded everywhere, every billboard, television and radio medium, not excluding the print media too...I will agree there are certain talents that cannot be hidden for too long as their gifts yearns for public showcase and so brands hunt them naturally...and I also believe there are those who need professional push by publicists and managers before they can live la vida loca...

As of now, most notable showbiz personalities are ''in bed'' with one brand or the other..Yes, It drives the business and like the vulnerable people we are, sales profit for the brands cannot be that difficult; they know the kind of life we want to live and we push out all our earnings to buy what...luxury...very cool I must say but when the economy is crying for survival, what happens to that lifestyle..It yearns for management especially when the salary is not forth coming in some parts of Nigeria, What am i driving at...?

Despite the state of the nation, more celebrities are becoming brand ambassadors, whether their works are worth our while or attention...I am sure an average Nigerian rarely purchases musicals in this day including my humble self except for the likes of Asa, Tubaba and Sinach but we all know how we go about those stuffs, anyway, I am simply conerned, even though It might be seen as a beef...You can say that again but what really happens after being endorsed? Are they to promote these brands to the Nigerian public...? The same public who barely has a three-square meal, the same public who does not have a job or who exactly...? You guessed right exactly...the middle class and the rich..even the middle class has grade these days.

I have a problem with endorsed people who do not give back to the society that celebrates them whether they make sense or not...cause a lot of ''non-sense'' fills up our airwaves these days...Help the government to make life better for the less privileged and please the less privileged sometimes can also have a hand but no work..not because he is lazy but he does not know anyone...I am sure we get that once in a while...I will stop here before I rant more than this...