Saturday, 30 July 2016

NIGERIAN CELEBRITIES NEED PROPER UNDERSTANDING ABOUT THEIR PUBLICS AND RELATIONS...

This is the reason why we should have started this year on a more ideal note and not launching with a drama by Music giants in Nigeria,  Don Jazzy and Olamide...Nollywood Actress, Toyin Aimakhu is also having a fair share of her own directly or indirectly. This is not a new scenario where celebrities get into a misunderstanding or perhaps too forward about a course...the social media has been buzzing as various parties are throwing various jabs at the actress who truthfully must have had a genuine interest in trying to save the patient in question but surprisingly, a lack of understanding about the subject matter suddenly creates a distortion in communication leading to an outburst. Some of her colleagues have gone all out to scold the public on behalf of the actress...everyone seems to be acting childish on the matter...no work for the publicist all of a sudden.

I took time to read various posts and comments regarding this matter and all I could put together in my head is our dear wonderful actress lacks a proper understanding about her career and who she is in the public eye..you heard about a course and you simply jumped right into it...Did you consult your publicist? I am not sure you have one...Your publics are everywhere, even the hospital in question is a public and your mode of communication with them can affect your career...

I love your movies and your public personality but you must have a functioning publicist who thinks on your behalf..take away any emotional drama and find out about things before getting on board and if you do have a publicist, please pay the last salary and fire such an individual, all these post-drama statement would not have happened if your publicist is mentally alive...Nigerians are always standing by waiting for your next flaw...their data is very much available to comment, tag, scold you like they are your parents and instruct you about how to manage your life...All of these will weaken you in due course...this is why a publicist would have averted all these unscripted drama.

Honestly, take it or leave it...we know those personalities being managed by a proper publicist and am not sure some of our celebrities here understand the difference between a manager, an agent and a publicist...Genevieve Nnaji, Joseph Benjamin, Omotola Jalade Ekeinde and a few others seems to be having a wonderful time with their career...Yes they will be getting some hit but when a proper communication is done with a publicist...the goal is achieved. Toyin Aimakhu is not the celebrity involved is a public outburst of an issue, there are weird and funny cases that fly around daily...Some people will say it is all publicity...I think there are greater deeds that can push someone to those heights...Yes she is human but she needs to think before acting all the time because It is her name that is out there and like she admits, she loves her career dearly...

This brings me to the subject of the publics...How many celebrities know their publics and please do not be fooled by the social media love drama because when you slide, these people can also throw shades at you. How many celebs go out of their comfort zone to shop together with regular Nigerians, do you take pictures with them on a normal day and am not referring to selfies during a movie premiere...Do you take time out to assist at the nursing home or do you even have a foundation dedicated to a course in your immediate community or state of origin. All of these are still subject to discussion with your management or publicist who will guide you in any step you want to take.

Nigerians are lovely people but then showbiz must be done professionally...It is necessary to know the publics and understand why they love you truly..A lot of A-List stars in Nigeria do lack that and since the bill is paying so well beyond the continent for them, they care less about what we think back home...Much respect to some who have professional schools training others, some are offering scholarship schemes and others are involved in some charity course...If your emotions are too strong, do not even bother managing your social media accounts...I know this will not stop Nigerians from watching her next film but again, they already have or formed an opinion about her level of intelligence and emotions...