Aside the brand, Ore has won awards; Entrepreneur of the year, he has been called the future of fashion in Nigeria and named one of the most influential youths in Nigeria. I had to ask what marketing steps are being taken to push the brand in today's competitive market and I wasn't surprised to hear about social media adverts, showcasing at fashion shows, advertising in fashion magazines and blogs, and most importantly, making the price affordable and that has kept growing customers. Coz is simply an ideal brand to compliment your swagger as an everyday worker who works hard but still very fashionable and even children are not left out of the train.
Ore is very optimistic about the new collection because it speaks for itself, from the leather to the design. he added ''I'm sure the Coz army would see how much work was put into it''. The sleepless nights creating such a great brand comes would need some relaxation and music is definitely one of the keys because he likes to envision and music takes him to that place with music stars like Asa, Rihanna and Adele. Being the easy going man, Ore loves a calm environment to also relax and ofcourse food. Ore says he will not stop engaging his customers and that is an ideal marketing strategy any day any time.